How in the heck are ya? Well I hope you are having a most amazing day while reading this blog post but as you may or may not know I have been doing incredible Mid-Day Vision Power Calls and one of the series that we have is on the topic of networking. If you have not had a chance to hear any of the series make sure you go over to the Vision Power Call page.
While I am able to cover a lot in these 30 minute calls there are still things that I have to spend a bit more detail on and I most definitely wanted to discuss the topic of networking in more detail. So the big debate is on Social Media vs Face to Face Marketing.
On this article, I am going to give 7 reasons why Social Media still doesnt beat Face to Face networking. Now I know for some you may be confused especially since Im such a big advocate for Social Media. I still love what social media has done for me and my business however you still have to get up off your booty and go network with people.
Social media for me is an edification tool. I can’t go to networking events and tell people how great I am but when they follow me on social media, they are able to see all the great things we are doing.
So here are 7 reasons for you! If you enjoy this post, by all means share with your network as well.
- The sound of your voice is powerful. While we can do so much with social media, it still doesn’t replace the sound of your voice. When people hear the person that they may potentially do business with it just gives so much more assurance for that person’s character. I mean have you ever spoken to someone and said to yourself that they are totally different than what you expected? Of course you have. So with that said your voice carries so much more weight.
- People do business with people they like. Your social media is only a representation of who you are. It is not 100% who you are. So with that said people have to feel like they like you and sorry the best way to do that is face to face. Now of course you may not be able to get face to face with every prospect however a phone conversation is as much as powerful. If people cant speak to you, they cant know if they like you.
- Meeting people face-to-face shows more effort. When it comes to doing business, anyone can hide behind a computer and type all day but for someone to get out of their house and meet other people takes effort. For me I prefer to work with someone who gives more effort to getting the word out about their business. Social media has made a lot of people lazy and I’m sorry if I am going to invest my money into a product or service, I want to buy it from someone who gives 110%. So many companies out there, what’s separating yours from the others?
- You can’t control everything on social media. Unfortunately you don’t have 100% control of the content that gets put out there on social media. Someone can make a complaint about you on social media and honestly you may not be able to do too much about it. I mean you can have it taken down but honestly if someone really wants to do damage they can really make things happen instantly online. Also another side to non-control is that you also cant really control everything that people see. Think about it, the average person is following way more than 100 people. So that means they don’t get see everything that everyone they are following is posting. That means you cant rely solely on just your social media presence. You have to get out and connect with people
- Social Media can’t look someone in the eye. I kind of already touched on this but I have to say it again. Social media will never give someone that personal connection that a face-to-face conversation or a phone conversation can. I don’t care how much you post about your life, its not until you connect directly with people do you really make everlasting connections. It is those strong relationships that will also allow your business to thrive! Keep this in mind.
- People spam all day long on social media. How many of you get messages multiple times per day from someone who wants you to buy their product or service? How many of those people do you even read their messages? I know me, if I dont personally know you 9 times out of 10 I wont give any attention to your message. I totally hate those inbox messages from people asking me to check out their state of the art business opportunity especially if they requested to be my friend. Now I will say there is a time and a place to do that but in most cases it’s not. I will raise my hand and say YUP I have messaged people before about buying something of mine. The latest was me asking people to buy my book. Out of the 500 people I may have messaged, I want to say maybe 5 bought a book from me. My book is going to help so many people but because I just inboxed people, they really paid me no mind. So that just shows you, IT DOESNT WORK. People actually would even reply trying to sell me something of theirs. Everybody is trying to sell something very little are trying to buy. That’s the kind of mentality you must have sometimes. Then also know they wont buy unless they truly care.
- Social Media keeps changing. Now while I will say that there are some new social media platforms that have helped tremendously with building a personal connection (periscope being one), there still needs to be an understanding that social media keeps changing. With that said you absolutely own no rights to any of your connections and when you post any content online, you have given rights to that away as well. With that being said because of the fact that social media does keep changing also keep in mind that you want to have better ways on controlling your following. A great CRM program is what I recommend for that. There are actually two that I can recommend… Ill fill you in on that in another article.
So anywho I hope this article helped you out. Again if you did enjoy it, please share it to others. I appreciat you!